Social Listening Blog- Kylie Swim
Hello everyone, today I am going to dive into the brand Kylie Swim. If you are not familiar with it, it is Kylie Jenner’s swimsuit brand. Now Kylie is known for a lot of things such as Kylie Cosmetics, modeling, Keeping up with the Kardashians show, and unfortunately poorly made swimsuits. The date of the collection was dropped on September 17th; it’s been a month, reviews are in, the people are not satisfied. Kylie Swim’s value proposition is making chic customizable swimsuits. Kylie and her team are getting an ear full from angry customers asking why their swimsuits are so sheer or why the fabric is so tiny that it won’t cover up anything. Any reasonable business owner who takes pride in their products would try and fix the problems as soon as possible, therefore her consumers are displeased. Apparently Kylie and her team did not get the memo and have gone MIA. Their target audience are young millennials and old Gen Z who range from the years of 18-35. This is a huge chunk of social